My Services
I believe communication has the power to do more than inform, it can shape conversations, influence culture, and drive change.
Thoughtful content. Purposeful storytelling. A stronger connection with your audience.
Social media is often the first place people experience your organization, your work, or your brand. Every post communicates something, whether intentionally or not.
I help organizations and individuals think critically about what they share, why they share it, and how their content can better connect with the communities they serve.
With a background as a two-time Olympic athlete, researcher, and journalist, I bring a unique perspective to social media strategy: combining lived experience, storytelling expertise, and a critical lens to create content that is authentic, impactful, and aligned with your goals.
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How are we telling stories about women’s sport?
Women’s sport is finally experiencing the growth it deserves, but change requires more than increased visibility. It requires thoughtful storytelling that challenges outdated narratives and stereotypes, highlights impact, and creates connection.
Drawing on my experience as an Olympic athlete, researcher, and advocate for gender equity in sport, I help organizations tell stories that celebrate women athletes while advancing conversations around representation, opportunity, and change. My approach goes beyond the headlines to tell authentic stories that represent the real experiences of women in sport.
Includes:
Women’s sport storytelling strategy
Athlete and community profiles
Gender equity campaigns
Advocacy and awareness initiatives
Research translation and educational content
Media and messaging strategy
Campaign development around key moments (events, anniversaries, milestones)
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Building an intentional online presence that connects with your audience.
I help organizations move beyond simply posting content by creating a thoughtful strategy around what they share, why they share it, and how it supports their goals.
Includes:
Social media strategy development
Content calendars and planning
Platform management
Campaign planning
Audience engagement
Content performance review
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Turning moments, people, and ideas into stories that resonate.
With a background in journalism, I bring an editorial approach to finding and telling stories that strengthen your brand and build community.
Includes:
Social media captions
Athlete and community profiles
Event storytelling
Website and newsletter copy
Brand messaging
Editing and refining existing content
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Turning important ideas into stories that inspire action.
For organizations working to create change, communication is a key part of advocacy. I help translate research, initiatives, and community experiences into accessible stories that build awareness and engagement.
Includes:
Advocacy campaign strategy
Awareness campaigns
Research translation
Impact storytelling
Educational content
Campaign messaging
Digital engagement strategies
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Helping athletes and leaders tell their stories beyond performance.
Having built my own media presence as an Olympic athlete and worked with brands through partnerships, I understand the importance of creating an authentic digital identity.
Includes:
Personal brand strategy
Story development
Partnership storytelling
Social media guidance
Sponsor-facing content
My Process
Plan with Purpose
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
Collaborate Openly
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
Plan with Purpose
Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.
Plan with Purpose
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Past Project
The Atlas Project
A bold reimagining of a timeless brand.
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.